FIVE-STAR EURO NCAP SAFETY RATING FOR ALL-NEW KIA SORENTO

• Highest-possible Euro NCAP safety rating for the all-new Kia Sorento SUV
• All three Sorento models – Hybrid, Plug-in Hybrid and diesel – benefit from Advanced High Strength Steel bodies
• Electronic Stability Control, Vehicle Stability Management and seven airbags as standard
• Plug-in Hybrid version of Sorento on-sale across Europe during Q1 2021

The all-new Kia Sorento SUV has been awarded the highest-possible safety rating by Euro NCAP. The entire Sorento line-up, including the upcoming Plug-in Hybrid, achieved the maximum five-star rating from Europe’s leading independent safety testing organisation.

The Sorento achieved 82 per cent for adult occupant protection, 85 per cent for child occupant protection, 63 per cent for pedestrian protection, and 87 per cent in the ‘Safety Assist’ category.

Euro NCAP praised the Sorento for passenger compartments that remained stable in the event of a collision, as well as its ability to offer good protection for all critical body areas in the side barrier test. The Sorento also scored highly for child occupant protection. Seat and head restraint tests demonstrated good passenger protection against whiplash injury in the event of a rear-end collision. The Sorento’s standard-fit Forward Collision-Avoidance Assist system also helped the car avoid impacts during testing for the ‘Safety Assist’ category*.

The car’s safety rating was reinforced by the Advanced High Strength Steel bodyshells that underpin each Sorento SUV, with torsional rigidity that is 12.5 per cent higher than the perceived ‘safety leader’ in the Sorento’s segment. Every car is fitted with seven standard-fit airbags, including a new front centre airbag, a new innovation that provides additional head protection for front-seat occupants. All Sorento models are equipped as standard with Kia’s Vehicle Stability Management and Electronic Stability Control systems to help drivers maintain control under braking and cornering.

Pablo Martinez Masip, Director of Product Planning and Pricing at Kia Motors Europe, commented: “The new Kia Sorento is a spacious, efficient and high quality SUV for up to seven passengers, and owners can be reassured that it offers a high level of safety too. The new model is already proving incredibly popular with families, who have been impressed with its head-turning design, performance and all-weather capabilities. It’s important that the car offers a wide range of features and technologies designed to reduce the chances of a collision, and protect occupants should a collision be unavoidable.”

Active and passive safety with high-tech driver assistance features
The Sorento is available with Kia’s latest Advanced Driving Assistance Systems. Depending on specification, the Sorento offers owners Forward Collision-Avoidance Assist technology with pedestrian, cyclist and vehicle detection and Junction Turning (detecting oncoming vehicles when turning across the road at a junction), High Beam Assist, Driver Attention Warning system with leading vehicle departure warning, Lane Keeping Assist and Blind-Spot Collision-Avoidance Assist. Other technologies include Highway Driving Assist with Navigation-Assisted Smart Cruise Control (Curve), Intelligent Speed Limit Assist, Safe Exist Assist, Parking Collision-Avoidance Assist when reversing, and Surround View Monitor.

The Sorento is also available with Lane Following Assist (LFA), a driver assistance technology that operates between zero and 112mph. LFA supports drivers by tracking vehicles in front of the Sorento in traffic, and detecting road markings to keep the car in its lane on the motorway. In combination with the Sorento’s Smart Cruise Control with Stop & Go system, it can support the driver by accelerating, braking and steering depending on the convoy of vehicles in front, using radar sensors to maintain a safe distance.

The Sorento also features Kia’s new Blind-Spot View Monitor (BVM), which acts as a ‘second pair of eyes’ for drivers. It enhances safety for occupants and other road users by eliminating a driver’s left- and right-side blind spots by displaying a high-resolution video feed within the instrument cluster. Kia’s first Multi-Collision Brake system, which enables the Sorento to mitigate the severity of secondary collisions is also standard. It automatically applies the vehicle brakes when the airbags have been deployed after an initial collision, further protecting occupants from secondary frontal or side impacts.

Available now with Kia’s Seven-Year warranty – Plug-in Hybrid on-sale in Q1 2021
The all-new Kia Sorento is available across Europe, with sales of the new Sorento Plug-in Hybrid commencing in the first quarter of 2021. Every Sorento model is covered by the company’s unique seven-year / 100,000 mile warranty as standard.